EXIN, one of the best designing institutes in India & Pan Asia, focuses on the development of its students not only by imparting quality education in design, research & technology but also by instilling a sense of self-worth and discipline. Students get opportunities to participate in numerous co-curricular activities on and off the campus to realize their true worth and potential. Industries and Export house visits provide them practical training.
Course Overview
The Multimedia & Mass Communication with Smart Tech course is a comprehensive and future-ready program designed to equip students with both traditional and contemporary tools for impactful storytelling, digital media production, and strategic communication. Combining the foundational principles of journalism, media ethics, and public relations with cutting-edge technologies like AI, AR/VR, digital broadcasting, and mobile journalism, this course prepares learners for the dynamic and ever-evolving media landscape.
What You’ll Learn:
- Fundamentals of Mass Communication: History, evolution, and theories of communication, media laws, ethics, and global media practices.
- Journalism & Content Creation: News writing, digital journalism, scriptwriting, podcasting, blogging, and storytelling across various formats.
- Multimedia Production: Photography, videography, sound editing, motion graphics, animation, and visual effects using industry-standard tools.
- Smart Tech Integration: Leveraging Artificial Intelligence, Augmented Reality (AR), Virtual Reality (VR), and automation tools in media production and content delivery.
- Digital Media & Marketing: Social media strategies, SEO, influencer marketing, online branding, and audience engagement techniques.
- Broadcast & Mobile Journalism: Techniques for TV/radio production and mobile-first content creation for real-time reporting.
- Public Relations & Corporate Communication: Crafting campaigns, crisis communication, event management, and brand storytelling.
Key Tools & Software Covered:
- Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Audition)
- Canva, Figma, DaVinci Resolve
- OBS Studio, Final Cut Pro
- Podcast Tools, AR/VR platforms
- Social Media Analytics Tools
Career Opportunities:
- Multimedia Journalist
- Digital Content Creator
- Public Relations Officer
- Social Media Manager
- Broadcast Producer
- AR/VR Content Developer
- Media Strategist
- Communication Consultant
Who Should Enroll:
- Aspiring journalists, media professionals, and content creators
- Marketing and communication enthusiasts
- Students interested in creative storytelling with tech-savvy tools
- Professionals looking to upgrade their skills in modern digital communication
This course not only imparts the skills to thrive in traditional media but also empowers learners to become digital pioneers by integrating smart technology with effective communication.