EXIN, one of the best designing institutes in India & Pan Asia, focuses on the development of its students not only by imparting quality education in design, research & technology but also by instilling a sense of self-worth and discipline. Students get opportunities to participate in numerous co-curricular activities on and off the campus to realize their true worth and potential. Industries and Export house visits provide them practical training.
Course Overview
In today’s digital-first world, brands need more than just an online presence—they need strategy, storytelling, and seamless user engagement across every channel. The 360-Degree Digital Media with Content Management, Branding & Marketing course is designed to empower learners with comprehensive skills in creating, managing, and promoting digital content that drives results.
This immersive program bridges the gap between creativity and strategy, focusing on the full digital media ecosystem. Students will master the art of content creation, learn advanced techniques in content management systems (CMS), explore the dynamics of brand building, and gain hands-on experience in data-driven digital marketing.
Whether you’re an aspiring content creator, marketing enthusiast, or brand strategist, this course provides the tools and real-world insights to thrive in competitive digital landscapes.
Key Learning Areas:
- Digital Content Creation: Craft compelling multimedia content for web, mobile, and social platforms.
- Content Management Systems (CMS): Learn to use popular CMS platforms like WordPress, Drupal, and Joomla for seamless digital publishing.
- Branding Fundamentals: Build strong, recognizable brand identities through storytelling, design, and messaging.
- Digital Marketing Strategy: Explore SEO, SEM, PPC, email marketing, influencer campaigns, and more.
- Social Media & Engagement: Create platform-specific strategies for Facebook, Instagram, LinkedIn, YouTube, and emerging channels.
- Analytics & Optimization: Use tools like Google Analytics, Meta Business Suite, and A/B testing to track performance and optimize campaigns.
- Cross-Platform Integration: Deliver cohesive user experiences across web, mobile, and offline touchpoints.
Who Should Enroll?
- Content Creators & Social Media Managers
- Digital Marketing Professionals
- Branding & Communication Executives
- Entrepreneurs & Startup Founders
- Media Students and Creative Strategists
Career Pathways:
Upon successful completion, learners can pursue roles such as:
- Digital Marketing Manager
- Content Strategist
- Brand Consultant
- Social Media Lead
- SEO/SEM Specialist
- Media Planner