finishing school of design & research since 1986
  • Missed call :

    +91 9836158666

    +91 9903009562

  • Free Counselling:

    10:00 AM To 7:00 PM

    Monday To Saturday

  • Email To:

    exin.enquiry@gmail.com

  • Admissions Open 18-19

Our Blog

Students of Fashion Design Segment (Exterior Interior Limited)

Areas of Fashion Design

Area

Brief

Market

Women's Day wear

Practical, comfortable, fashionable

Haute couture, ready-to-wear, mass market

Women's Evening wear

Glamorous, sophisticated, apt for the occasion

Haute couture, ready-to-wear, mass market

Women's Lingerie

Glamorous, comfortable, washable

Haute Couture, ready-to-wear, mass market

Men's Day wear

Casual, practical, comfortable

Tailoring, ready-to-wear, mass market

Men's Evening wear

Smart, elegant, formal, apt for the occasion

Tailoring, ready-to-wear, mass market

Kidswear

Trendy or Classy, practical, washable, functional

Ready-to-wear, mass market

Girls' Wear

Pretty, colorful, practical, washable, inexpensive

Ready-to-wear, mass market

Teenager Girl Wear

Colourful, comfortable, glamorous, pretty

Ready-to-wear, mass market

Sportswear

Comfortable, practical, well-ventilated, washable, functional

Ready-to-wear, mass market

Knitwear

Right weight and colour for the season

Ready-to-wear, mass market

Outerwear

Stylish, warm, right weight and colour for the season

Ready-to-wear, mass market

Bridal wear

Sumptuous, glamorous, classic

Haute couture, ready-to-wear, mass market

Accessories

Striking, fashionable

Haute couture, ready-to-wear, mass market

Latoya Walker for 'Lost in Translation' collection 2008

Star system

Designers work within a hierarchical system.

The designers are most stratified in the French system of fashion. Fashion ensures the functioning of a system of dominant and subordinate positions within a social order. Fashion is ideological, and it is also part of the process, in which, particular social groups like elite designers, establish, sustain and reproduce positions of power and relations of dominance and subordination. The positions of dominance and subordination appear natural and legitimate, not only to those in positions of dominance, but also to those in subordinate positions. Fashion and the medium of fashion, that is clothing, which means to make inequalities of socio-economic status which appears legitimate, and, therefore, acceptable.

A "mythical conception of a designer as a 'creative genius' disconnected from social conditions" is central for the working of the fashion system and for the reproduction of fashion as ideology. Creativity is socially constructed, and not an innate given, i.e. many may be gifted, but no one can become a famous designer without being legitimized by the fashion system and its gatekeepers.

The star system is as essential for the fashion industry as for any Culture industry. "Genre and the star system are attempts to produce something analogous to brand names in cultural industries. Stars are indispensable because it is part of the ideology of creativity that creative works must have an identifiable author."[7]

 World fashion industry

Fashion today is a global industry, and most major countries have a fashion industry. Some countries are major manufacturing centers, notably Indonesia, Philippines, China, Bangladesh, South Korea, Spain, Germany, Brazil and India. Five countries have established an international reputation in fashion: France, Italy, the United Kingdom, the United States, and Japan. Lately, there have been great designers coming from Turkey and Spain as well.

 American fashion design

The majority of American fashion houses are based in New York, although there are also a significant number in Los Angeles, where a substantial percentage of high fashion clothing manufactured in the US is actually made. There are also burgeoning industries in Miami, Chicago, Dallas, and especially San Francisco. American fashion design is dominated by a clean-cut, urban, casual style, reflecting the athletic, health-conscious lifestyles of American city-dwellers. A designer, who helped to set the trend in the United States for sport-influenced day wear throughout the 1940s and 50's was Claire McCardell. Many of her designs have been revived in recent decades.

 British fashion design

London has long been the capital of the UK fashion industry, and has a wide range of foreign designs, which have integrated with modern British styles. Typical British design is smart, but innovative yet recently has become more and more unconventional, fusing traditional styles with modern techniques. Vintage styles play an important role in the British fashion and styling industry. Stylists regularly 'mix and match' the old with the new, which gives British style that unique, bohemian aesthetic that many of the other fashion capitals try to imitate. Irish fashion (both design and styling) is also heavily influenced by fashion trends from Britain. Famous British brands and designers include Burberry, Alexander McQueen, Mulberry, Stella McCartney and Vivienne Westwood.

 French fashion design

Main article: French fashion

Most French fashion houses are in Paris, which is the capital of French fashion. Traditionally, French fashion is chic and stylish, defined by its sophistication, cut, and smart accessories. Although, the Global Language Monitor placed it 3rd in the Media, after Milan and New York; French fashion is internationally acclaimed.

 Italian fashion design

Main article: Italian fashion

Milan is Italy's capital of fashion. Most of the older Italian couturiers are in Rome. However, Milan and Florence are the Italian fashion capitals, and it is the exhibition venue for their collections. Italian fashion features casual elegance, and luxurious fabrics.

 Swiss fashion design

Most of the Swiss fashion houses are in Zürich. The Swiss look is casual elegant and luxurious with a slight touch of quirkiness, with it being highly influenced by the dance club scene.

 Japanese fashion design

Most Japanese fashion houses are in Tokyo. The Japanese look is loose and unstructured (often resulting from complicated cutting), colours tend to the sombre and subtle, and richly textured fabrics. Famous Japanese designers are Yohji Yamamoto, Kenzo, Issey Miyake (masterful drape and cut), and Comme des Garçons's Rei Kawakubo, who developed a new way of cutting (comparable to Madeleine Vionnet's innovation in the 1930s).

 

 

 

 

Fashion design terms

  • A fashion designer conceives garment combinations of line, proportion, color, and texture. While sewing and pattern-making skills are beneficial, they are not a pre-requisite of successful fashion design. Most fashion designers are formally trained or apprenticed.
  • A technical designer works with the design team and the factories overseas to ensure correct garment construction, appropriate fabric choices and a good fit. The technical designer fits the garment samples on a fit model, and decides, which fit and construction change to make before mass producing the garment.
  • A pattern maker (or pattern cutter) drafts the shapes and sizes of a garment's pieces. This may be done manually with paper and measuring tools or by using a CAD computer software program. Another method is to drape fabric directly onto a dress form. The resulting pattern pieces can be constructed to produce the intended design of the garment and required size. Formal training is usually required for working as a pattern marker.
  • A tailor makes custom designed garments made to the client's measure; especially suits (coat and trousers, jacket and skirt, et cetera). Tailors usually undergo an apprenticeship or other formal training.
  • A textile designer designs fabric weaves and prints for clothes and furnishings. Most textile designers are formally trained as apprentices in school.
  • A stylist co-ordinates the clothes, jewelry, and accessories used in fashion photography and catwalk presentations. A stylist may also work with an individual client to design a coordinated wardrobe of garments. Many stylists are trained in fashion design, the history of fashion and historical costume, and have a high level of expertise in the current fashion market and future market trends. However, some simply have a strong aesthetic sense for pulling great looks together.
  • A fashion buyer selects and buys the mix of clothing available in retail shops, department stores and chain stores. Most fashion buyers are trained in business and/or fashion studies.
  • A seamstress sews ready to wear or mass produced clothing by hand or with a sewing machine, either in a garment shop or as a sewing machine operator in a factory. She (or he) may not have the skills to make (design and cut) the garments, or to fit them on a model.
  • A teacher of fashion design teaches the art and craft of fashion design in art or fashion school.
  • A custom clothier makes custom-made garments to order, for a given customer.
  • A dressmaker specializes in custom-made women's clothes: day, cocktail, and evening dresses, business clothes and suits, trousseaus, sports clothes, and lingerie.
  • An illustrator draws and paints clothing designs for commercial use.
  • A fashion forecaster predicts what colours, styles and shapes will be popular ("on-trend") before the garments are on sale in stores.
  • A model wears and displays clothes at fashion shows and in photographs.
  • A fit model aids the fashion designer by wearing and commenting on the fit of clothes during their design and pre-manufacture. Fit models need to be a particular size for this purpose.
  • A fashion journalist writes fashion articles, describing the garments presented or fashion trends, for magazines or newspapers.
  • An alterations specialist (alterationist) adjusts the fit of completed garments, usually ready-to-wear, and sometimes re-styles them. NOTE: despite tailors altering garments to fit the client, all alterationists are not tailors.
  • An Image Consultant, wardrobe consultant or fashion advisor recommends styles and colors that are flattering to the client.

 

Go Back