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Ms. Anamika Khanna is one of the shining stars of the fashion industry who has made a breakthrough without any formal training. She began her fashion quest in 1995 with her label ‘Anamika Khanna’ and created designs that started off trends in the world of fashion. The driving force of Anamika Khanna are her philosophy in fashion and a perception of enhancing individuality, with an impulse of adding special essence in designs. Her designs portray the crafts and techniques of India, encapsulated in a global appeal. Ms. Khanna has stormed into the fashion world with a view to achieve some little success, with her modest dreams in Kolkata, but somebody who is as talented as Anamika could not help being noticed. Her exquisite designs soon became very popular and bestowed her international acclaim, thus enabling her to be the first Indian designer with Manish Arora to showcase her designs in 2007 Paris fashion week. Anamika Khanna’s unique fashion ideas are often about instilling art in fashion. She believes in avant-garde couture creations which are suitable to be framed and cherished. Her main objective is to create an awe striking majestic appeal in her designs and the special feeling and confidence they ought to be imbibed in the wearer. Anamika Khanna believes in creating alluring yet comfortable couture and her collections are inclined to more pragmatic apparels than hyper innovative intricate futuristic designs. Her signature style involves multiple layers and subtle golden embroideries and zardozi work. Selection of colours differs in every collection but her most used colours are black, ivory, and pastel shade pallet. Her love for embroidery is seen in most of her collections where she uses a vast range of crafting techniques to achieve the desired effect. Her neat cuts and multiple layers enable the buyer to experiment with the fragmented elements of the ensembles in distinct styles. Anamika herself is renowned for her spectacular styling talent and applauded for styling actresses like Sonam Kapoor and Sonakshi Sinha for magazine cover shoots and red carpets. Anamika Khanna presented her new collection ‘Luxury 2014’ in an exclusive show in her hometown Kolkata during the Indian Couture week. Her collection featured vintage themed designs crafted using over 35 embroidery techniques. She lavishly used English floral prints and embroidered appliqués in her astoundingly neat silhouettes of Anglo Indian designs. Anamika Khanna has revolutionised saree draping and her exquisite designs of hybrid saree versions have captivated the attention of the Bollywood divas. Her saree drapes sets quite a statement for their unconventional look and styling. Celebrities like Diya Mirza, Freida Pinto and Ileana D’Cruz have fondly dressed themselves in unique and ravish sarees at red carpet events.

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