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Fashion Media Communication


Fashion Media Communication


 Fashion Media Communication trains students and provides them with necessary skills required for communicating fashion through various media formats such as journalism, events and promotions. The students study various elements and principles of Fashion Design .They learn about Fashion Value Chain, Product Categories, e-Fashion Retail and Trend Forecasts which helps to promote fashion and lifestyle brands.

Editing and writing for different formats such as print and digital are  taught in this course .The students during the program gets exposure to different areas such as visual merchandising, styling, graphic design, public relations and creative writing.

The course gives exposure to work related experiences and hones creativity. It gives essential lessons on innovation and judgment along with intellectual acumen .It also formulates, develop and communicate conceptual arguments which is rooted in the context of fashion promotion.

The course provides the capacity, the drive and the value-based professional acumen that one requires for their profession. Students are trained to address varied situations in the world of work that can be transformed to add business value.

 In order to develop and train fashion professionals to develop creative and efficient communication concepts, the students are exposed to live experiences. A fair mix of the theoretical and the practical is included in the curriculum.

How You Learn

The program will help the students to learn about the process of design .They gain knowledge on how to apply human centered approach to problem solving. An assimilation of traditional and new design skills is offered along with subject like history of design and creative process.

 The curriculum includes different areas such and display design, event management, photography, styling, advertising, public relations, creative writing such as graphic design, visual merchandising, retail experience design, exhibition specific to fashion and lifestyle industry.

 A good course in communication will help one in understanding web and multimedia design, computer graphics, illustration, product design, exhibition design, visualizing and art direction, typography and photography.

What You Learn

Promoting what is fashionable and making products attractive is the work of the fashion promotion and communications expert. Fashion promoters define advertising campaigns and organize promotional activity .They reflect and represent the image of a brand, or luxury product. Professionals organize presentations, fashion shows, exhibitions, press office and public relations activities, which utilizes different methods of communication, media and marketing.

This course trains students regarding the technical and theoretical notions needed to create a professional communication campaign .They study fashion and luxury marketing management, public relations, social media and advertising. Understanding the connection between consumers, the product, and the markets is crucial in producing a successful communication strategy.

During the course participants learn how to respond to recent developments in media and communication. They explore the major theories and debates that dominate fashion promotion and evaluate different techniques in creating and understanding the role of ‘image’ in fashion .They analyze historical and contemporary references.

Particular emphasis is placed on public relations within fashion houses. From customer management to the identification of key industry players and celebrities, and from fashion show organization to the management of press days, conferences and events, everything is taught through this course .After having a thorough look at fashion advertising, editorial and creative direction in media,  participants evaluate and analyze trends in fashion styling, photography and journalism. They also gain an advanced knowledge of creative writing process.

They encourage their own vision and professional preparation for various roles in the fashion industry which aids in fostering innovation, entrepreneurial thinking and problem solving .The impact of new technologies has changed the face of communication.

 This course looks at finding the right balance between conventional or strategic promotional and marketing campaigns, and communication through new media including viral platforms, online blogs, magazines, and social media.

This course is aimed at participants who have previous undergraduate level study or proven work experience completing the course with skills in media and promotion for the fashion and luxury industries. This course strengthens them with the ability to apply key fashion communication channels and theories across all written and visual media campaigns.

Skills You Learn

A course in Fashion Communication enable students enrolled in the program to be able to create and manage integrated communication strategies. They are geared towards realizing fashion marketing goals.

 Graduates of the program are taught how to manage the relationships with the media and the operators responsible for fieldwork .They are taught the planning of events and fashion shows as well as the designing of plans for launching products.

 Communication is the key concept behind this course. The students are expected to master and be style experts. A career in fashion communication requires one to be creative. Students should have the ability to understand trending ideas and an eye for recognition of styles.

 It is important to have a strong fashion background to make it in the fashion communication industry.  Enrolling in an established university in fashion is important in this case.

Fashion industry is dynamic and a fashion communication expert needs to be versatile too. The ability to change with the trends needs one to keep a sharp eye on the trends .They should be able to understand the changes, understand the changes and have the ability to communicate this accurately.

Fashion professionals and experienced fashion people teach this course in most universities. Photo shoots, production classes are part of the program for the students. There are immense job opportunities for graduates of a course in fashion communication.

Career Opportunities

Fashion Communication students emerge as dynamic professionals qualified to offer the most effective  communication solutions for the fashion  industry. Fashion Communications covers a diversity of opportunities in marketing, advertising, public relations, and journalism .It has been considered as one of the industry's untapped career resources.

 Students in this area study illustration, packaging, computer graphics, photography, and fashion event planning and production. After the program, students find themselves in the various professions-

  • Fashion Designer
  • Graphic Designer
  • Fashion Journalist
  • Professor
  • Design Assistant
  • Fashion Assistant
  • Fashion Marketing Manager
  • Fashion Editor
  • Fashion Photographer
  • Art Director


Duration of the Course: 1 year

Application Process


Interested candidates must have appeared/passed the CBSE/ISCE/ISC/Regional Board (or any other equivalent board) 10+2 examination in any discipline. Candidates who have recently appeared for the examination and are awaiting their results may also apply.


We, at EXIN follow the following evaluation procedures for admission to its various courses. Candidates have to undergo:

The admission procedure to various courses at EXIN follows the method of:


1. An admission test.

2. An all-inclusive interview.

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