Raghavendra Rathore is a very popular Indian fashion designer, entrepreneur and a costume designer, who belongs to the royal clan of Jodhpur. He has been instrumental in promoting Indian heritage, and culture through his exclusively designed ethnic Indian apparel, and is particularly noted for his brand India image by having exclusive patent rights on Jodhpurs and Bandgala Jackets. His work is diversified, as he is not only a fashion designer, but, his business spans over multimedia, jewellery and interior designs. Rathore has made a distinctive mark with his classic tailored cut,that has clientele in India and abroad. Rathore has worked with prestigious fashion houses abroad with his initial work assignment, being that of a assistant designer for DKNY and working with Donna Karen and fashion labels like Oscar de la Renta and Bill Blass. Rathore collected a lot of knowledge in the world of fashion, whilst staying in New York. Thereafter, he planned to return to India, and started his own brand by the name of ‘Rathore Jodhpur’ in 1994. He has not looked back since then, as he brought a new revolution in Indian fashion, and put it on the international fashion map by bringing out designs that heavily reflect his Rajasthani roots – the Jodhpuri, Bandhgala and Achkan, which are his strengths. Raghavendra Rathore is the leading face behind the resurrection of the Bandhgala, and the Jodhpur- which has placed India on the world fashion map, and had also won him many clientele. Apart from that, he has now delved into women’s traditional Indian couture with his new fashion line ‘Blue Mantra’ which is inspired by heirloom products. He has also decided to go beyond the attire by focusing on all the other elements, that make the attire complete such as hair accessories, jewellery, sandals and bags. He has also revolutionized the dressing style of Indian men, and is sought after by International clients, who seek his unique clothes, that display aesthetic, tradition and current fashion trends. Rathore firmly believes that the future fashion trends would have an Indian flavour to it, and that is the area, he works in.