Pallavi Mohan has graduated from the University of Arts, London with a degree in Textile Design. She went onto become the creative force behind the ‘Made in India’ label. During her time, she worked with hugely successful global labels like Roberto Cavalli, Jean Paul Gaultier and Juicy Couture. This experience gave Mohan a keen understanding about the demands, and functioning of the global fashion industry. In 2007, Mohan launched her own label ‘Not So Serious’. It specialises in collections, that merge Western sensibilities and Indian ethos. A feminine sensibility paired with an interesting mix of colours is the highlight of the label. ‘Not So Serious’ aims to break the mould. It creates an individual style, that screams simplicity and sophistication. Not So Serious’ made its debut at the Autumn/Winter 09 Wills Style India Fashion Week in New Delhi. It has since been featured in a number of renowned publications. Pallavi was shortlisted in the Top 5 designers at Vogue India Fashion Fund 2015. She was recognised for her unique designs, wonderful finishes, and keen sense of fabric. ‘Not So Serious’ is one of the few labels from India to participate in Who’s Next Paris, Coterie New York and Pure London. Not So Serious' retails from boutiques such as Carma, Ensemble, Aza, Ogaan, Fuel, Mogra & Kimaya in India, and over 35 boutiques abroad in France, Greece, Italy, Spain, Japan, Singapore, United Kingdom, and Anthropolgy in the United States. Her designs are constantly being sold at Pure in London, Pret a Porter & Atmosphere in Paris, Barcelona Fashion Week, Paris Fashion Week & London Fashion Week, where she has always received rave reviews for her collections.