finishing school of design & research since 1986
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A Heritage Of Excellence. A Legacy Of Trust.

Franchisee Proposal

The Heritage Franchisee / Partnership Scheme

NSDC – under the Ministry of Skill Development & Entrepreneurship, Govt. of India.



Dear franchisee,

EXIN is committed to quality Education, “To create employment & generate self-employment opportunities for the youth of India.” This philosophy has been nourished for three generations of Indians / Foreigners. As such, EXIN is proud of having 26000+ alumnus all over the world and now, they have become renowned Interior Designers spread accross the world.

In the process, EXIN has established itself as the premier institution for vocational training in a spectrum of job oriented courses, designed to enable students either to enter into employment as qualified professionals or to establish their own business units / self employed.

Dedication to quality teaching since 1986 has earned for EXIN widespread goodwill that EXIN nurture through careful monitoring of standards, and regular upgradation of our courseware. This was also recognized by the National Skill Development Corporation (NSDC), Govt. of India as their Training Partner.

A perusal of the succeeding pages will prominently present you the benefits of entering this field. If you feel that you would like to establish a viable business in the noble profession of transforming the lives of young men and women to make them valuable members of our society, we shall be pleased to welcome you to EXIN family.

All the best.

Sumita Roy,



Training is conducted through standardized syllabus, which are revised annually to keep pace with the changing technology. To enable this, EXIN is associated with leading manufacturing companies of India, whose experts are empanelled as members of Board of Studies.


EXIN is well connected with Industries and Corporate Houses related to the field of studies. The Board of Studies consists of leading manufacturers who advice and help in designing and updating the courses, including post course training and recruitment.

  1. Advice on the formulation of syllabus.
  2. Conduct of Advance Technology Workshops for Faculty.
  3. On job training workshops for senior students.
  4. Internship training to students in service centres /offices.


  • EXIN is a training partner of National Skill Development Corporation (NSDC) under the Ministry of Skill Development & Entrepreneurship, Govt. of India.
  • EXIN to apply as Training partner for various Sector Skill Councils such as Indian Iron and Steel Sector Skill Council (IISSSC), Power Sector Skill Council (PSSC), Telecom Sector Skill Council (TSSC), Automobile Skill Development Council (ASDC), Indian Plumbing Skill Council (IPSC) etc. under National Skill Development Corporation, Ministry of Skill Development & Entrepreneurship, Govt. of India.
  • To apply Paschim Banga Society for Skill Development under the Department of Technical Education & Training, Govt. of West Bengal for implementing various Government Skill Development programmes in West Bengal.
  • EXIN’s Automobile Engineering Department will be closely associated with automobile giants like Mahindra, Honda, Maruti, Hyundai, Ford, Nissan, Renault etc. to keep pace with the advancement of technology.
  • Aliah University in association with EXIN offers students of minority communities job oriented courses at nominal cost.
  • Corporate tie ups for training with 100% placement assurance shall be done with Eureka Forbes, Godrej, Voltas IFB, Carrier Midea India, Maruti Suzuki, Interior / Architectural firms, Civil / Mechanical / Electrical Engineering Companies / Firms, Fashion & Lifestyle & Garments Manufacturing Units etc.
  • Recognized as an Industrial Training Centre by the National Council for Vocational Training, Government of India.
  • To apply for the Centre for Electronics Test Engineering, STQC Directorate, Ministry of Communications and Information Technology, Government of India.
  • To be a course consultant to nodal agencies such as Central Staff Training & Research Institute (CSTARI), Directorate General of Employment and Training, Ministry of Labour, Government of India.
  • To apply for vocational courses at various centres, duly sponsored by the respective Municipality under the Swarna Jayanti Shahari Rojgar Yojona (SJSRY) Scheme.
  • To apply for vocational Training under Social Safety Net Program (SSNP) under the Dept. of Public Enterprises, Govt. of West Bengal, .
  • To apply for selection for Backward Region Grant Fund (BRGF) scheme for Automobile Engg., Computer Hardware Engg., Mobile Telephone Repairing Tech., & Call Centre Training courses for backward class people, duly approved by the Govt. of West Bengal.
  • To apply for training Centre for courses under Minority Affairs & Madrasah Education Dept., and Social Welfare Dept., Govt. of West Bengal.
  • To apply for Draughtsmanship(Civil), Draughtsmanship (Mech.), & Secretarial Practice, to be duly affiliated by the National Council of Vocational Training (NCVT), DGT, Ministry of Labour, Govt. of India.
  • To apply for association with the Advanced Training Institute (ATI) Dasnagar, Howrah, Govt. of India.
  • Kolkata Urban Services for the Poor (KUSP) & State Urban Development Agency (SUDA) have selected us as a training partner for their Livelihood Promotional Programme.
  • State Urban Development Agency or SUDA has implemented various job oriented courses through EXIN.
  • West Bengal Minority Development & Finance Corporation Ltd or WBMDFC regularly awards training programmes which EXIN will apply.
  • Employment Directorate, Govt. of West Bengal under Labour Department is approved to run courses for the Job-Seekers registered with Employment Exchange, which EXIN shall apply.
  • Dept. of Technical Education & Training, Govt. of West Bengal has selected EXIN as ‘Vocational Training Provider’.
  • EXIN has acquired an enviable reputation for high quality of training that it imparts to its students, which has enabled over 23,000 of our alumnus to choose our institution as their platform.
  • The curriculum of the institution delivers cutting-edge concepts with real-world applications while cultivating students’ abilities to solve market problems and help them make decisions, mass communication and has been a centre of excellence, recognized worldwide for its pristine quality, offering various courses in design.
  • Our institute has PAN India presence
  • EXIN offers its students a diverse platter of industry oriented courses to choose from. Autonomous Certificate, Advance certificate, Diploma, Advance Diploma, PG Diploma, Master Diploma, BSc, MSc upto PhD are conferred in the prescribed courses apart from NCVT, NSDC and other Govt. certificates.
  • EXIN marks its excellence in Skill Development and Technology.
  • EXIN Ltd is the first private ITI in India to offer professional courses in Interior Designing and Architectural Assistant, thereby becoming path-breaking educational institution.
  • EXIN has continuously been referred to as every recruiter’s favorite in the industry, which is evident from the fact that our alumnus are the most sought after candidates in the industry.
  • EXIN has been running branches all across the globe in USA, Italy, Seychelles, among others and making its presence be felt on the international front.
  • EXIN Limited is proud to have been approved, accredited and recognized by some of the most influential organizations and institutions in the country and abroad.
  • Approved as Skill Knowledge Provider (SKP) under AICTE.
  • Accredited as Skill Training Partner Institution of National Skill Development Corporation (NSDC).
  • Accredited by NCVT, DGET, Union Ministry of Skill Development & Entrepreneurship (Formerly, Ministry of Labour & Employment).
  • Accredited as EDP Training Centre of Khadi & Village industries commission, Union Ministry of Micro, Small & Medium Enterprises.
  • Accredited for skill training on Fashion Designing for persons with special needs by National Institute for Empowerment of Persons with Multiple Disabilities (NIEPMD) under Union Ministry of Social Justice & Empowerment.
  • Accredited by Drexel University in Pennsylvania, USA.
  • Registered as Vocational Training provider (VTP) under the Dept. of Technical Education & Training, Govt. of West Bengal.
  • Skill trainer of State Urban Development Agency (SUDA) of Govt. of West Bengal.
  • Accredited for Interior Design and Fashion Design courses by Society for Employment of Unemployed Youth, an autonomous body under the Department of Self-help Group, Govt. of West Bengal.
  • Accredited under Directorate of Capacity Building, Department of Personnel, Adm Reforms, Training, Public Grievances, Career Options, & Employment, Skill Development & Chief Minister’s Self Employment Scheme, Government of Sikkim.
  • EXIN is enlisted with Directorate General Resettlement, Ministry of Defence, Govt. of India as Skill Education Trainer for retiring Defence Personnel.
  • EXIN is affiliated with All India Management Association (AIMA) for Post Graduate Diploma in Management (PGDM) and Post Graduate Diploma in Information Technology Management (PGDITM) courses.
  • EXIN has been awarded NSIC-CRISIL Rating at SE-2B for ‘High Performance Capability.
  • EXIN has been evaluated by SME Rating Agency of India Ltd (SMERA) and has been certified with a rating of SMERA D4.
  • EXIN is ISO 9001: 2008 certified
  • Our faculties helped Directorate General of Employment & Training (DGE&T), Ministry of Labour & Employment, Govt. of India to revise & develop instructional material for exterior interior design courses.
  • EXINIANs are today placed globally at some of the biggest organizations and institutions in and around the world with a number of them having opened up independent firms of their own and becoming influential leaders in their own field.

The unique service of free and suitable placement assistance for all our former students is available throughout their working lives. The Central Placement Cell places more than 3000 students every year.



Legacy since 1986, EXIN has strived to eliminate the problem of unemployment by providing job-oriented training to young men and women, thereby empowering them towards a successful career, by way of employment & self-employment.

In this initiative, the policy of EXIN has always been to concentrate on the underprivileged youth of average merit. Over the years, EXIN has built on its formidable reputation and widespread goodwill to reach out to an ever wider population by opening new centres in other state capitals and district towns, & gradually spread over PAN ASIA including international branches, presently available at Dhaka,Bangladesh & also there was branches in Nepal, Bhutan, Srilanka, Dubai, Singapore, & USA

The rapidly evolving industrial economy of modern India is generating and increasing demand for skilled human resources and the EXIN has decided to increase its services to the nation by accelerating its process of reaching out to the masses.

In order to achieve this objective, EXIN has resolved to license the use of its name, its self-developed courses and pedagogical methods to committed individuals, groups or companies, who wish to contribute to the welfare of our youth.


EXIN has always maintained a close liaison with government, non-government and private organisations to ensure the industrial relevancy of its courses. New measures have been initiated within its Continuous Development Process to guarantee that students graduating from our courses are of a quality above that of any comparable institute. Some of these initiatives are:

  1. Continuing education for organisational personnel in new and emerging technology and communication processes.
  2. Ensuring academic upgradation of Faculty members through workshops and seminars.
  3. Compulsory concurrent training of all students of long term courses in English Language and Personality Development.
  4. Development and Maintenance of academic bodies in India and abroad for access to evolving methodologies.
  5. Development and maintenance of associations with manufacturing and service companies to access leading edge technological training.
  6. Industrial consultancy for recruitment and testing of staff.



  • EXIN shall provide you the license to use our heritage, status and goodwill.
  • EXIN shall license the use of our self-developed courses and standardized training methodology
  • EXIN shall advise on the procedure for establishment, planned development and growth of the centre.
  • EXIN shall monitor the operations of the centre, in both academic conduct and administrative procedures, to ensure adherence to standardized norms.
  • EXIN shall conduct the final assessment and provide the necessary certification to successful trainees.
  • EXIN shall permit the registration of the successful trainees for placement through our Central Placement Cell.
  • EXIN shall train your counselor and Centre-in–Charge after recruitment.

Partner/Franchisee RESPONSIBILITY

  • Franchisee will arrange for the space of suitable dimensions, as per our external specifications, for the establishment of a training centre.
  • Franchisee will provide the investment required as per choice of courses from the combinations offered.
  • Franchisee will provide the infrastructure and training equipment required for the operation of a centre and conduct of courses.
  • Franchisee will employ the necessary staff and Faculty for the operation of a centre and conduct of courses.

Marketing Activity Planning

Dept. : Academic

In today’s world of continuously changing market dynamics, the marketing activities play an important role for the organization to sustain in the market in a profitable manner.
The roadmap of marketing activities needs to be designed to generate the interest of the consumers, to the final purchase of the product or services, offered by the organization.
Creating marketing awareness and subsequent marketing activities will help the organization’s brand positioning resulting in revenue generation.
Marketing is an important activity for the growth of top line as well as the bottom line.

Common guidelines for every centre to become a Profit Centre:

Every profit centre shall follow the specified guidelines to establish itself as a profit centre.
The activities can be segregated into two stages. They are as follows below :

Stage I: Pre-Inauguration: To be conducted for 30 days prior to the inauguration day.

Stage II: Inauguration Day.

Stage II: Post Inauguration: To be conducted after the inauguration
is complete.

Stage I

  • Pre-Inauguration activities should aim at creating awareness among the masses. The tools used for the activities must be carefully chosen and applied in an aggressive manner. These activities need to be conducted for 30 consecutive days before the inauguration day.The marketing activities can be either ATL or BTL.
  • BTL activities are more focused and customer specific, but within a limited geographical area.
  • ATL activities are mass campaigns and have no geographical boundaries.The following activities are to be completed before inauguration:
  • Fixing of Outdoor Glow Signs.
  • Fixing of Indoor Flexes.
  • EXIN’s course announcement through Mikes in the prospective areas.
  • Auto/Rickshaw/E-Rickshaw backs declaring the opening of the centre.
  • Leaflet distribution at important points and educational institutions.
  • Hoarding fixing.
  • Tie-up with consultants.
  • Student referral programs.

Stage II
Inauguration Strategy:
• Planning for a grand opening event on the day of the inauguration, effective, if any popular local Political person/Celebrity/Educationist is invited.
• Inviting consultants, private tutors, school/college principals, teachers and alumni on the day of inauguration.
• Inviting the students of the schools and colleges in the locality for the opening event of the centre.
• Announcement of 100% scholarships for the economically weaker students, based on their merit.
• Providing home based income opportunities involving Housewives/Retired Persons/ Students on revenue sharing basis.

Stage III
Activities to be conducted post inauguration:
ATL activities:
• FM Radio Advertisement.
• Newspaper Advertisement (monthly once).
• Digital Marketing Campaign.
• TV Commercials/Programs

BTL activities:
To be conducted from the day of inauguration:
• School/ College visit for events like – Career counseling session, Job readiness programs, Grooming sessions, skill enhancement programs, etc
• Putting up flexes, banners, hoardings, posters, no parking boards, kiosks within the area of jurisdiction of the centre.
• Leaflet distributions (direct or through newspaper insertion)
• Regular visit to tutorials and coaching for data collection and tie-ups.
• “Word of Mouth” marketing communication through PR activities like:
a) Press meets.
b) Media publicity of school/college events.
c) Press release on special scholarship for economically weaker but
meritorious students.

• Organizational Associations **:
• Corporate tie-ups for sponsored programs through its CSR initiative.
• Associations with local Govt. bodies for training programs
• Association with NGOs for imparting skill development trainings.

**Annual BTL Activity Calendar:

Sl No. Activity Month Target Points
1 Data Collection, Leaflet Distribution, No-Parking Board, Postering, Bannering in January for Schools/Colleges/Coaching centres.
2 Bannering/ Postering/No-Parking Board in February for Schools/Colleges/Coaching.
3 Hoardings / Banner/No-Parking Board, Data Collection, Auto Back, Rickshaw Back, Leaflet Distribution in March for Bus Stands, Stations, Important junctions.
4 No-Parking Board, Digital Marketing, Postering, Kiosk, Data Collection, Auto Back/ Rickshaw Back, Telecalling in April for ATL.
5 Digital Marketing, Telecalling, Postering, Career Oriented Presentations, Newspaper Advt., Auto/Rickshaw Back, No-parking Boards, Data Collection in May for BTL.
6 Newspaper Advt., Postering, Leaflet Distribution, Telecalling, School/College presentation and events, Auto/Rickshaw back, No Parking Boards, Data Collection in June for ATL/BTL.
7 Newspaper Advt., Postering, Leaflet Distribution, College/School Presentation & Events, No Parking Boards, Auto/Rickshaw Backs, Telecalling, Data Collection in July forATL/BTL.

8 Digital Marketing, Career Development Programs, School/College Events, Telecalling, Data collection in August for ATL/BTL
9 School/College events, In house events, Digital Marketing, Telecalling, Data collection in September for Schools/Colleges/Coaching centres.
10 Digital Marketing, College/School events, Telecalling in October for School/Colleges/Coaching centres.
11 Postering, No-Parking, Auto/Rickshaw Backs, Leafleting, Telecalling, Data Collection in November for School/Colleges/Coaching
12 Annual Events, Telecalling in the month of December for School/Colleges/Coaching

**This is a general plan. The activities may vary to some extent depending upon the geographical and demographical dynamics.
But overall the tools used shall remain the same.

Apart from the activity mentioned above, the local business development activities like tie-ups with NGOs, Corporate, Govt. organizations and other institutions need to be conducted after 1 month from the inauguration.

ATL Activities:
• FM Radio Advertisement
– FM Radio advertisement is a very effective ATL tool, which has a mass appeal.
– Leading national FM Channels or local popular FM Channels is an important media of reaching out to the consumers directly
• TV Commercials
– TV advertisement in channels, having high TRP.
– TV program (educational/career oriented) realty show of 30mins aiming for the students.
• Newspaper advertisement preferably monthly.
• Digital Marketing
– Linkedin Campaign
– Twitter Campaign
– Facebook Campaign
– Instagram Campaign
– WhatsApp Campaign
– Email Marketing
– Free Listing in websites like – Just Dial, Sulekha, Siksha, HT Campus etc.
– SMS marketing

An important branding activity is the school and college events and awareness programs.
School Events
Months – Activities
May – Proposal submission to schools
June – Inter-school competition
July – Declaring competition results
August – Intra-school competition-Publicity through newspaper advertisements
September -Award ceremony, publicity through newspaper advertisement
December – Invitation for the annual event

The school competition can be classified as following:
Nursery event (involving the guardians):
– Fashion Designing
– Face Painting
– Handicrafts
Primary Standard Events:
– Fashion Designing
– Interior Designing
– Drawing Competition

– Art & Craft Making competition
Secondary Standard Events
– Fashion Designing
– Interior Designing
– Face Painting
– Logo Design
– Art & Craft Making competition
– Math. Competition
– Essay Competition
– Handwriting Competition
Higher Secondary Competition
– Debate
– Fashion Designing
– Interior Designing
– Art & Craft Making competition
– Math. Competition
– Selfie Competition
– Digital Photography

The School Level Awareness Campaign Program:
Month Activity
May – School Visit for Proposal for training student from Class VIII to XII in designing through their Co-curricular Activity classes, aim at developing their interest in designing.
Signing MoU with the schools.
June – September – Conducting the Co-Curricular Activity classes, which is generally weekly once.
November – Awarding certificates to the students
December – Invitation for the annual event

College Events
– Debate
– Fashion Designing
– Interior Designing
– Art & Craft Making competition
– Math. Competition
– Selfie Competition
– Digital Photography
– Modeling

– Fashion Show
– Multi-Talent Competition

The College event calendar is as follows:
Months – Activities
June – College visit & Proposal Submission
July – Events through participation in Fresher Welcome Ceremony
August – Career Development Programs
September – Teachers Day Event, Exhibition
December – Invitation for the annual event